COPYWRITING + art direction WITH LIY GRANT + SEB COVINO
SUMMER IS HERE. We took M&S to Ibiza. Creating Casa del Compliments. A fully rebranded resort where compliments are the currency, Amelia Dimoldenberg is the General Manager AND M&S' ARE SHOWCASING THEIR first live fashion show.
29 models, 57 looks, 100 guests, 500 creator outfits and 70+ pieces of content turned around before the night was out.
On linear TV, it would have been the second most-watched UK broadcast that day, 2.3 million viewers (equal to Coronation Street).