CREATIVE - ART DIRECTION + COPYWRITING

OPEN THAT COCA - COLA

We created the 2021 campaign for Coca - Cola, to explain the indescribable taste of the iconic drink and bring in a new generation of Coke lovers. We collaborated with the Grammy award winner Tyler the Creator to create a music track to dance and feel uplifted to.

Creative - Jay Daniells + Will Lancaster + Abbey Monteiro
Creative Directors - Juan Sevilla + Joe De Souza
Directors - Los Perez
Music - Tyler, The Creator
Sound - Sam Ashwell at 750mph
Editor - Sam Bould at Final Cut
VFX - Supervised by Mike Chapman at The Mill
Choreography - Zoyi Lindiwe Muendane
Production - Tom Dean + Ellie Goodwin + Nick Goldsmith
Planning - Huw Devine + Rory Foster
Creative Support - Katia Schutz + Stefan Foster
Design Director - Ryan Teixeira
Lead Designer - Justin Hallstrom
Executive Creative Directors - Tony Davidson + Iain Tait